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Six Pack

Maine Root Packaging Refresh

The brief for this project was to find a six (or four)-pack of bottled beverages to give the packaging and labels a refresh, with the explicit goal of marketing the product to a new audience of consumers.

Maine Root Root Beer was the brand chosen for the refresh, with plain packaging. The goal was to create new packaging that would stand out amongst other soda options it competes with on store shelves.

Original Maine Root Packaging

Maine Root's orignal root beer packaging. One bottle of the four sits besides the 4-pack.

The fonts and colors used for the new Maine Root packaging.

The bottom of Maine Root's refreshed packaging.

The new Maine Root packaging sits tipped over on a picnic blanket, two bottles have spilled out and the bottom of the 4-pack is visible.

Maine Root's refreshed packaging and bottle on a rock.

The new packaging sits empty on a rock in the forest, a bottle from the refreshed packing sits next to the 4-pack.

Two of the new bottles shot from above.

Two of the new bottles sit pointing at one another laying down and shot from above,the labels facing towards the camera.

Maine Root's refreshed packaging.

The updated Main Root packaing, with a new red color for both the bottle labels and 4-pack.

The new Maine Root packaging sports brighter colors that stand out on store shelevs, that still retain the natural image that is integral to the Maine Root Brand.

The new art on the packaging gives the product a new identity that appeals to younger audiences and parents shopping for their children.