The goal of this refresh was to provide local Grand Junction restaurant Kuniko's Teriyaki with a refreshed menu. Taking all the content from the original menu, and giving the visuals new life.
The original Kuniko's menu lacks about everything. Pixelated and inconsistent imagery, arbitrary type choices, and confusing layouts/placements.
With so much room for improvement, there was alot of freedom regarding the direction for the new menu.
The original Kuniko's menu scans, 1-6.
The refresh aimed to capture a contemporary diner aesthetic in the visuals of the new menu, this started in the treatment of the refreshed Kuniko's word mark and menu headlines.
These were crafted using the Strenuous typeface designed by Typodermic. By taking the 3D version of this typeface, and combinging and overlapping letterforms, each headline was able to have its own dynamic, playful quality.
For the other typography, Parisine Plus Std was used for menu items, and Vista Slab OTCE was used for pricing and warnings. Both of these typefaces were chosen for their ability to reflect the flowing, and playful nature of the titling, while still being different enough to fulfill different roles on the menu.
For the colors, 3 shades of blue were used for most menu elements, with a vibrant gold to bring in heavy contrast against the 3 blues. Thss color system was used to bring emphasis to important menu items, like titles and callouts.
Kuniko’s Teriyaki Refreshed Menu Pages 1-4
By marrying the aspects from above, a refreshed, modern menu was made for Kuniko's Teriyaki, giving them a visual overhaul that was necessary from where the menu began.
Front of menu on table.
Open menu on table.
Back of menu being held.
Menu resting on stand on diner bar.
The goal of this refresh was to provide local Grand Junction restaurant Kuniko's Teriyaki with a refreshed menu. Taking all the content from the original menu, and giving the visuals new life.
The original Kuniko's menu lacks about everything. Pixelated and inconsistent imagery, arbitrary type choices, and confusing layouts/placements.
With so much room for improvement, there was a lot of freedom regarding the direction for the new menu.
The original Kuniko's menu scans.
The refresh aimed to capture a contemporary diner aesthetic in the visuals of the new menu, this started in the treatment of the refreshed Kuniko's word mark and menu headlines.
These were crafted using the Strenuous typeface designed by Typodermic. By taking the 3D version of this typeface, and combinging and overlapping letterforms, each headline was able to have its own dynamic, playful quality.
For the other typography, Parisine Plus Std was used for menu items, and Vista Slab OTCE was used for pricing and warnings. Both of these typefaces were chosen for their ability to reflect the flowing, and playful nature of the titling, while still being different enough to fulfill different roles on the menu.
For the colors, 3 shades of blue we used for most menu elements, with a vibrant gold to bring in heavy contrast against the 3 blues. Thss color system was used to bring emphasis to important menu items, like titles and callouts.
Kuniko’s Teriyaki Refreshed Menu Pages 1-4
Front of menu on table.
Open menu on table.
Back of menu being held.